← Selected work
Activewear
SHEFIT
Real stories. A stronger connection.
Content strategy · Community · Advocacy
Explore the thinking ↓
The project
Content strategy · Ambassador storytelling · Community
Give the community a voice in the brand’s story.
The strategy connected ambassador stories, recurring SHEFIT Live programming and practical fit education. A Hero, Hub and Help content structure gave each format a clear purpose, supported by a customer referral approach built around advocacy.
Original campaign and planning examples from the SHEFIT case study on lubuway.com. The play symbol is part of the original presentation image.
