Earn the connection.
Begin with what matters to people. Give them a reason to care before asking them to act.
The LuBu way
Less noise.
More connection.
Five principles that connect careful observation with clear creative choices.
Look closely at small things.
A detail in a product. The wording of a menu. The step before a purchase. Useful direction often starts here.
Give evidence a useful story.
Connect what we know with what the brand needs to say. Keep the unknowns visible while the idea develops.
Make technology useful to people.
Choose tools that help someone understand, decide or get something done.
Put meaning into practice.
Carry the idea into the work people actually encounter, then review what needs to change.