1. Who is on the other side?
Name one audience, their situation and what matters to them at that moment.
2. What decision needs attention?
We want this person to understand, believe or do ___ because ___.
3. What have you seen or heard?
Record an observation with its source and date. Separately name an assumption to check.
4. What is the smallest useful piece of work?
Name one deliverable, what it must contain and what is outside the brief.
5. Who and what does it need?
Name the input owner, reviewer and operator. Add the available time or budget if known.
6. What will you look for afterward?
Choose one observable signal, its source and a review date. Say if there is no baseline.
Your conversation starter
We are helping ___ decide ___. We have observed ___. We are considering ___, within ___. Our biggest open question is ___.
Bring your brief to a conversation ↗