Find the story.
Brand strategy
Customer and business context. Positioning. Message hierarchy. A clear narrative the brand can stand behind.
Expertise
From a quiet truth
to a clear direction.
Start with the business challenge. Build the right work around it.
See the direction in the work.
How we work together
A starting point
that fits the brief.
Foundation
Find the story. A focused positioning, message and priorities project for one business and audience. Leave with a message sheet, customer journey and next-step roadmap.
Talk about brand direction ↗Growth
Make the story work. Turn an established direction into one focused campaign: a creative brief, landing-page copy, social and email drafts, and a production handoff.
Talk about a campaign ↗Impact
Keep the work connected. Senior creative direction for a team already making work. Agree priorities, review key work and keep decisions moving through a defined monthly rhythm.
Talk about creative leadership ↗We agree the outputs, responsibilities, timing and fee before work begins. Finished production is scoped separately; these engagements do not include unlimited execution.
For restaurants & hospitality groups
From the first search
to the next visit.
A restaurant’s website, marketing and daily operations shape the same guest experience. LuBu brings the work into one coordinated plan.
Build the digital front door.
Full restaurant websites and Toast integrations. Search engine optimization (SEO) and AI search visibility (GEO). Clear journeys for menus, takeout, delivery, catering and events.
Give people a reason to come.
Marketing strategy and creative production. Paid ad management, social and email campaigns. Event planning, PR, media and local community outreach. Guest care, loyalty and retention.
Support the business behind it.
Staff and inventory management support. Marketing calendars, revenue reporting and project coordination. Clear priorities connecting the restaurant team with the work going out into the world.