It starts with
paying attention.

I’m Luke.
This is the LuBu way.

LuBu is my brand strategy and creative direction practice. I help businesses find the connection between what makes them different and what matters to their customers.

That connection gives the work a direction—from the story you tell to the website, campaign and content people actually experience.

I lead the strategy and creative direction. When a brief needs additional production, we agree who will make the work, what is included and how it will be reviewed.